Micile diferente de… marketing

Chiar ieri postam despre noua reclama pentru Lenovo Yoga. Clipul lor se axeaza pe o comparatie cu iPad si vrea sa demonstreze ca jucaria Lenovo e mai buna in sala de clasa pentru ca stie sa vada emailuri, prezentari, carti si note simultan.

Astazi Apple isi relanseaza pagina dedicata Educatiei. Cu citate sobre, imagini colorate si promisiuni garantate de experienta lor si de miile de aplicatii pentru elevi, studenti si profesori.

Stiu ca pare greu de crezut, dar uneori experienta invatarii in sala de clasa nu se rezuma la o tastatura.

“We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas. Yet the foundation never changes: A dedication to learning that’s always been part of our DNA. We’ve been proud to work alongside educators and students to reinvent what it means to teach and learn. And together we’re going things we never thought possible.”

Da, stiu, e tot marketing. Dar parca e facut cu cap.

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