Jony Ive and Marc Newson on working on the Apple Watch

This is an awesome short interview done by the British Vogue.

“When we started work on the iPhone, the motivation there was we all pretty much couldn’t stand our phones, and we wanted a better phone. When we worked on the Watch, the motivation was completely different. We happen to love our watches. Both Marc and I have collected mechanical watches for many years”, Jony Ive said.

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