the Starbucks Mistake. Why Apple?

apple extended their relationship with starbucks by installing wireless music download centers for iPod and iPhone.

i think that’s the first big mistake apple made. people all over the world started to associate Sturbucks’ image with expensive coffee and high-priced souvenirs (like coffee mugs). In a world where music d-load is getting cheaper you don’t want people to have the high Sturbucks prices in their mind.

apple, get out of Starbucks till it’s not too late! you can always keep the partnership with them, but don’t have an exclusive deal…

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