O poveste despre ascensiunea lui Jony Ive si despre felul in care are grija de detaliile cele mai mici.
Collectively, the designers obsess over each product, stripping away non-essential parts, reworking tiny details such as LED indicators on the sides of laptops and phones. Ive once spent months working solely on the stand for Apple’s desktop iMac; he was searching for the sort of organic perfection found in sunflower stalks.
That final design used a combination of forged and polished steels and expensive laser welding to create an elegant, beautiful stem that was barely even noticed in the finished product. Ive loathes shape-making for its own sake.